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Why Do Businesses Still Use Billboards?
Billboards Increase Sales:
Of the billions of dollars spent on outdoor advertising, billboards stand above the rest, commanding 62% of spending, followed by transit 19%, street furniture at 15%, and alternative outdoor media accounting for 4% of total revenue. While technological advances have hurt traditional advertising formats, the outdoor advertising industry has embraced theses changes, accelerating outdoor advertising's phenomenal growth and universal acceptance. Outdoor advertising is estimated to increase 18% by the years end.

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