When I decided to launch my small business ten years ago, my entire focus was on creating quality products. My mindset was that all I needed was to produce things that people would want to buy, and the rest would take care of itself. It didn’t take me long to realize that unless people knew about my business, there would be no sales and no company.
This led to me giving myself a crash course in the world of advertising. What I learned changed my entire approach to the business process. As I began to use what I learned, people did begin to notice my company and the products I was offering. At first, the attention was barely a trickle, but within a year I was making a name for myself.
People have asked me to share with them how I knew what advertising to use. The truth is that effective advertising is always a work in progress. What worked great to attract customers last year may not have the same effect this year. That’s why it is so important to keep on top of what new innovations in advertising are available. Older methods are often adapted to hold the attention of the fickle buying public.
My purpose is to provide new entrepreneurs with a starting place for developing an effective advertising campaign. Nothing I share is meant to be the last word. Take what I share, adapt it to suit your company and the kinds of customers you want to attract. If you are willing to try things and tweak your campaign as needed, your advertising dollars were well spent.